What Would Goldilocks Do?
March 16, 2012Over the last few months, the stock market has reached levels that we have not seen since before the financial crisis/Great Recession. Companies are reporting good earnings. Interest rates are low. Economists say that we are in a recovery. Yet, so many people I talk to are still very afraid to re-enter the stock market. I see a lot of 401(k) accounts that are still more conservatively allocated than the employee’s goals and age would indicate they could be. My question, which I ask either to myself or to no one in particular, is “Why?” I have my own theories and I talked with a psychologist about what her field might say about this issue. Continue reading “What Would Goldilocks Do?”