Financial Finesse Ventures
Financial Finesse Ventures is the 100% independently owned and funded venture arm of Financial Finesse, created to identify and back a new kind of fintech: socially responsible companies with pro-consumer models, verified by the Financial Wellness Think Tank™.
We have long admired Financial Finesse’s effectiveness in driving life-changing outcomes for employees and value for employers, while remaining independent. As many of our users have been taken advantage of by the financial services industry, a strong ethical foundation was crucial in our choice of partner. We’re thrilled to join the Financial Finesse Ventures portfolio and to leverage their expertise to advance our shared goals.
Yemi Rose
Founder & CEO, OfColor
“We are at a critical crossroads—what we do now as investors, employers, and consumers has the potential to change the trajectory of the industry. With Americans facing significant financial challenges, there is a lot hanging in the balance. FinTech has the potential to be a powerful solution; we want to do our part to make sure it is.“
Liz Davidson
Founder & CEO of Financial Finesse and Financial Finesse Ventures
“Financial Finesse Ventures has been such a huge source of support already, helping us to incubate new concepts and technology behind Rayze. We have a shared mindset of finding ways to both do well and do good without sacrificing one for the other.“
Carl Nassib
Founder & CEO, Rayze
“We have seen a surge in FinTech firms with predatory practices selling their services to employers as an employee benefit. I’m excited to be a part of the evaluation process for Financial Finesse Ventures’ investments, using standards our Financial Wellness Think Tank™ has developed to verify pro-consumer business models and quantify their potential social impact.”
Greg Ward
CFP® and Director of the Financial Finesse Financial Wellness Think Tank
“Financial Finesse Ventures is a long overdue addition to the venture capital and FinTech industries. It is refreshing to see a company committed to financial wellness at its core, making mission-aligned investments at a time when the market for funding is tightening. With this launch, Financial Finesse is taking a key leadership role as an arbiter of socially responsible FinTech.”
Elaine Hagan
Associate Dean of Entrepreneurial Initiatives at the UCLA Anderson School of Management
Financial Finesse Ventures portfolio companies
Financial Finesse Ventures invests in socially responsible fintech companies with rigorously verified pro-consumer business models and the potential to drive measurable positive social impact at scale.
OfColor
Advancing financial empowerment for employees of color
OfColor was a Black-owned financial wellness platform built to address the specific financial challenges faced by employees of color — unapologetically centered on the communities most affected by systemic financial inequity. Following an investment in OfColor in 2023, Financial Finesse acquired the OfColor business in 2024, carrying forward its mission, approach, and expertise. OfColor’s commitment to financial empowerment for employees of color continues as a core part of how Financial Finesse serves diverse workforces globally.
Meet the founder
Yemi Rose
Founder & CEO, OfColor
Yemi has spent decades working at the intersection of financial services, communications and fintech — and he arrived at this nexus of expertise by virtue of a singular path. Born and raised in Kingston, Jamaica, Yemi became fluent in the subtleties of color and classism in a fiery society. He moved to the U.S. to attend college, first getting his footing at a community college in Florida and then transferring to Cornell University. He achieved this while absorbing, for the first time, the brutal realities of being Black in America.
The racial disparities of wealth, security, and access pivoted the focus of his studies and shaped the mission of his entire career. He founded OfColor in 2019 steadfastly determined to improve the financial lives of employees of color.
Rayze
The new generation of philanthropy
Rayze is mobile platform that connects nonprofits, businesses, and individuals — making it easier to discover local volunteering opportunities, donate to causes, and participate in employer-sponsored charitable matching campaigns. Rayze was founded by former NFL player Carl Nassib to make giving back more accessible and rewarding for everyone.
Meet the founder
Carl Nassib
Founder & CEO, Rayze
Prior to Rayze, Carl played in the NFL for seven seasons. One afternoon, while volunteering at a juvenile delinquent center with his Tampa Bay Buccaneers teammates, he came up with the idea for an app that would shed light on local volunteering opportunities. From that idea came Rayze: an all-in-one platform that connects nonprofits, businesses, and individuals. From volunteering to mobile corporate matching campaigns, there is something for everyone. Rayze makes it easier and more rewarding than ever to give back to those in need.
Rayze app helps connect nonprofits to donors on social media
Former NFL player Carl Nassib and Financial Finesse Ventures CEO Liz Davidson join Yahoo Finance Live to discuss the Rayze mobile platform, funding fintech startups, and financial wellness.
Announcements
Financial Finesse Ventures was founded to change the trajectory of the fintech industry — directing investment toward companies with verified pro-consumer models that both consumers and employers can trust. The following announcements mark key milestones in that mission.
Financial Finesse and OfColor Offer Solutions for Financial Wellness in a Shadow Recession
October 2023
Financial Finesse Ventures Invests in OfColor to Drive Financial Wellness Gains Among Employees of Color
July 2023
Financial Finesse Ventures Partners With NFL Player Carl Nassib For First Portfolio Company
November 2022
Financial Finesse Launches First-Of-Its-Kind Venture Arm Supporting FinTech For The Greater Good
October 2022