Can You Game Your Employees To Take Action?
August 28, 2012
On the final day of the ISCEBS Symposium held this past month in San Francisco, Adam Wootton, Ph.D. with Towers Watson, kicked in the fun factor during his morning session on Using Games to Increase Employee Education. It was obvious that Adam loves his job as Director of Social Media and Games, and he shared some very interesting facts about gaming in the U.S. It was no surprise that 2/3s of American households play computer games, but what did amaze me was that 40% of all players are women and that adult women represent a greater portion of the game-playing population than boys age 17 or younger (which is what I envision as the typical gamer). Actually, the average gamer is 34 years old and has been playing for 12 years. Now, when I think about online games, what comes to mind is Angry Birds or World of Warcraft, which so far I have avoided getting hooked on. But what surprised me was that frequent flyer programs can also be considered games since members accumulate points, you can win prizes, and there are the status goals of reaching gold or platinum levels. So what does this have to do with helping your employees? Continue reading “Can You Game Your Employees To Take Action?”