Happy Birthday to Me and to the 401(k)
March 22, 2011
The 401(k) is celebrating its 30th birthday this year – I wish I could say the same for my birthday next week! I wasn’t quite old enough to be in the workforce back in 1981 (I was in junior high) when the first 401(k) was conceived by Ted Benna, a fellow Pennsylvanian like myself. As I age I’ve gained wrinkles, a few grey hairs, and a few extra pounds. As the 401(k) has matured, we’ve seen the growth of auto enrollment, auto escalation, target funds, and even the Roth option.
So why are some employees still not taking advantage of the 401(k) opportunity? I hear excuses ranging from “I can’t afford to contribute,” “I don’t have faith in the stock market,” to “I plan to eventually after I’m sure I will be staying at my job.” These are employees that could have been getting matching money over the years but just don’t realize how much that means to their bottom line. I have actually spoken to a few employees who thought they WERE contributing, but they were NOT! Try this trick that a client of ours used a few years ago as an eye-opener: Mail a dummy 401(k) statement with a zero balance to all your employees that are not actively participating in your plan. I guarantee you will get at least a few calls from those workers that thought they were contributing and they are calling wondering why they don’t have any money in their account!