Let’s face it. We human beings are generally creatures of habit. We tend to do the same things over and over even if we aren’t always thrilled with the result, something Albert Einstein called the definition of insanity. Continue reading “Is Inertia Costing You Money?”
I just read this article about NBC selling out all of its Super Bowl ad inventory. $3.5 MILLION is the average price for each 30 second ad!!! Wow, that’s a lot of money. (Unless you’re in Congress where even $3.5 Billion doesn’t seem like a whole lot of money…..) What do the companies who purchase these ads get? A big audience and the chance to make a memorable ad that hopefully drives customers to purchase more of their product or use their service are their rewards. But $3,500,000???? Really???? That’s a big expense for any company. For some companies, it pays off. For others, it’s not very effective. So, spending money isn’t always the best choice! (Are you listening, Washington D.C.?) In our own lives we can incur big expenses. The question we have to answer is if it’s the right choice. Continue reading “What Can Superbowl Ads Teach Us About Financial Decisions?”
