Do You LUV Your Brand?

September 12, 2014

As someone who travels a lot for work, news from airlines always gets my attention.  Southwest Airlines is doing an overhaul of their logo, their paint jobs on planes, their snack bags…virtually everything associated with their brand.  We see the same images and messages all the time and after a while we stop noticing. I always think of Charlie Brown’s teacher when I hear a friend of mine threaten her kids with some form of punishment (which never happens, they still get ice cream after failing to listen to anything she says).  The same “you’re going to bed early” or “no technology if you don’t do X” or some similar thing is held out as a consequence, yet there are never consequences. In order for her kids to take her seriously or for companies to get us to pay attention again, sometimes a change is required.  Southwest is doing exactly that with their makeover of their logo and branding efforts. Continue reading “Do You LUV Your Brand?”