What Britain’s “Nudge Unit” Can Teach Us About Achieving Goals
May 12, 2017In a recent episode of the Freakonomics podcast called “Big Returns from Thinking Small,” two members of “The Nudge Unit” (an arm of the British government designed to help save money) talk about the process they use to help improve processes and save money. They also dive into how they take that process home with them and make progress on their personal goals. It’s a 7 step process that could very easily be replicated by anyone to make progress on their own personal financial goals.
Step 1: Set a goal!
What is it that you’re trying to improve? Some examples are reduce your debt, increasing your retirement savings, buying a house, and building an emergency fund. These goals can be very simply stated and right to the heart of the matter.
Step 2: Make a plan.
This is where the goal becomes actionable. Using some of the above examples: Pay an extra $100 per month on your credit cards. Sign up for the rate escalator and increase your 401(k) contribution by 2%/year.
Step 3: Make a commitment (a public one).
I’ve done this with exercise goals. I have used the website stickK.com as well as their phone app to commit to a goal and have a “referee” to hold me accountable. I haven’t used my kids or my girlfriend as a ref because they’d likely be too lenient and let me off the hook. Instead, I’ve used friends and former teammates who will have no trouble telling me I fell short. Whatever your goal is, ask a couple friends to be your “accountability partner.”
Step 4: Have a reward or punishment in place.
For many people, it helps to have a reward or punishment system. Allow yourself to buy a few books or running shoes or something small but fun AFTER you pay off a credit card. Take a nice vacation AFTER you pay off your student loans.
Donate $50 to a charity that goes against every fiber in your being or wear the jersey of your most hated sports team if you don’t reach your financial goal. (If you’re a Game of Thrones fan, you could always ask a friend to get a bell and walk behind you, loudly saying “shame” if you fall short of the goal.) Knowing the consequences – good and bad – of your actions can help you stay focused on the task at hand.
Step 5: Share the goal.
Post your goal to Facebook, Twitter, Instagram, etc. so that you are publicly declaring your commitment to the goal. Ask your friends for support or see if anyone wants to join you in your quest to help make progress in their lives too. When I’m hiking, going uphill always seems easier when I’ve got someone with me to talk to. The same concept applies when trying to reach the top of the hill financially.
Step 6: Get feedback.
Measure your progress. If you have $10,000 of credit card debt and want it gone in 3 years (36 months), do an end of each month measure to see if you’re reducing $277.78 or more of debt. Tracking your progress and knowing exactly where you stand toward your goal can be massively motivating.
Step 7: Stick!
Practice progress. Celebrate it. Course correct when needed. Learn from the process.
Keep doing what’s working and do more of it if possible. Stop doing things that take you further from the goal. Be resolute and gritty on your way to reaching your goals.
This is the process that a unit of the UK government used to improve their processes and save money and helped the members of that unit replicate that success in their personal lives. It works. If you use this rough framework, you can nudge yourself ever so gently into reaching just about any goal that matters to you.