How I Finally Found My Dream Job As A Financial Planner

October 06, 2017

For the past decade plus, I have been helping people with their finances. It’s what I love to do. But getting to my dream job was a different journey than what I thought it would be. I started in the financial planning business to help people and scratch an entrepreneurial itch I’d had for some time.

The challenge of getting started as a financial advisor

At my first firm, I quickly learned that being an advisor meant selling life insurance and annuities. Success was measured by how many prospects I could get in front of and how much commission revenue I could generate through product sells. This wasn’t exactly what I wanted to be doing — I knew I was helping my clients, but also knew I needed to expand my training to be able to provide help in all aspects of their financial lives.

So I completed the gauntlet that is CFP® certification, and landed at a large wealth planning firm in a consulting role working with affluent clients. I was delivering financial planning for my clients and helping them manage their assets – my dream job (or so I thought).

Something’s missing

I was loving my work with clients and I was a good financial planner. I especially enjoyed building relationships and managing investment portfolios. I was making a nice living, working with a team of incredibly smart and honest professionals, and delivering on comprehensive wealth management for my clients. But it always felt like something was missing.

Measuring my impact

I started asking myself how much of an impact I was really having for my clients who were already in great financial shape before I ever met them? I was left unfulfilled by helping wealthy clients become marginally wealthier. To be honest, I knew they would be fine regardless if their portfolios had a good quarter or not. What about the people who don’t have a lot of assets for an advisor to manage? Who is helping them?

Following the money

In order for most advisors or financial planners to make a living, they have to sell a product or service. That means they have to find clients that:

Need/want that product or service; and
Can afford to pay for said product or service.

There is nothing wrong with an advisor expecting to be compensated — most are honest and hardworking and should expect to be paid for their services. But there is a disconnect. Those people struggling with debt or cash flow problems would benefit tremendously from working with a financial professional, but the compensation structure in the financial services industry essentially denies them access to the help they need.

Where financial wellness benefits come in

Luckily for me, I found Financial Finesse a couple of years ago, a company dedicated to unbiased financial planning guidance delivered by experienced, qualified professionals available to people in any financial situation. I had to bide my time to meet the 10 year experience requirement, but I am so glad I did.

Being with the company that pioneered the idea of employers providing financial wellness to their employees as part of their benefits is amazing. We help employers provide an important benefit to their employers that is shown to improve absenteeism, increase productivity, and save on health care costs as financial stress is reduced. We help employees find actionable solutions to their pressing financial issues through a coaching model with no hidden agendas.

Living my purpose

And I get to live my purpose by helping people make good financial choices and reach their financial goals — now that is my dream job.

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