GUEST BLOG POST: Back to school

The countdown begins. American retailers are doing a happy dance, while American kids are doing a sad shuffle. It’s time to go back to school.

Parents and providers are counting, too, not just the days, but the money they’ll need to get their students ready. As a nation, we will spend approximately $23 billion to equip and clothe our kids for grades K to 12. When our college-bound children are considered, that adds another $46 billion to the price tag. This anticipated surge in consumer spending is second only to the money we will spend for the holidays at the end of the year.

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